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UPN
Ratings Released
UPN
Metered Markets
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UPN
Ratings
According
to the "fast nationals" that UPN ordered, Sunday's
XFL game garnered a 3.0 rating / 6 share in 309,000 TV
households nationally. These numbers should be considered
preliminary until the final ratings are available on Thursday.
Since
UPN doesn't normally broadcast on Sunday afternoons there
is no national benchmark to compare, but the metered market
average (4.2/6) was exactly double what the UPN affiliates
averaged in the time period in January.
The
demo performances are as follows:
Household Rating
P2+ 1.7
P12-17 1.7
A18-34 2.4
A18-49 2.2
A25-54 2.2
M12-17 2.8
M18-34 3.3
M18-49 3.3
M25-54 3.3
F12-17 0.5
W18-34 1.5
W18-49 1.2
W25-54 1.0
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5
February 2001 - UPN's
first game of "XFL Football", featuring the Los Angeles
Xtreme and the San Francisco Demons, premiered with a solid
4.2 rating, 8 share in the metered markets on Sunday afternoon,
4:00pm EST, ranking UPN third in the time period among all network
affiliate groups.
In the Demons' home town of San Francisco (KBHK, 5.3/15) as
well as Dallas (KTXA (5.8/12), Las Vegas (KTUD, 4.1/8) and Jacksonville
(WTEV, 8.9/14), UPN placed first in the time period.
UPN ranked second in the time period in 11 markets: Los Angeles,
home of the Xtreme (KCOP, 5.0/13), Seattle (KSTW, 4.3/11), Tampa
(WTOG, 4.9/9), Cleveland (WUAB, 5.7/11), Miami (WBFS, 4.9/10),
Phoenix (KUTP, 4.0/9), Sacramento (KMAX, 4.8/11), Indianapolis
(WNDY, 5.8/11), Memphis (WLMT, 6.2/10), Norfolk (WGNT, 6.2/10)
and Albuquerque (KASY, 3.0/6-tie).
"XFL Football" ranked UPN affiliates third in the
time period on average, 4:00pm EST, on average in the metered
markets. "XFL Football" topped ABC affiliates' "NHL
All-Star Game"/"Pro Bowl" (3.9/8) along with
FOX affilates' and WB affiliates' local programming (3.4/7 and
3.0/6, respectively).
UPN doubled its affiliates' January 2001 time period average
(4.2/8 vs. 2.1/4).
Compared to last February's time period, UPN affiliates grew
31% in rating and 33% in share (4.2/8 vs. 3.2/6).
"XFL Football" drew viewers to UPN affiliates, growing
45% in rating and 33% in share from its lead-in on average (4.2/8
vs. 2.9/6).
Additionally, "XFL Football" out-rated Sunday's "NHL
All-Star Game", 2:30pm EST on ABC, by 75% in rating and
60% in share (4.2/8 vs. 2.4/5).
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